{"id":2457,"date":"2025-01-15T18:23:43","date_gmt":"2025-01-15T17:23:43","guid":{"rendered":"https:\/\/talkomarketing.com\/?p=2457"},"modified":"2025-01-15T20:42:45","modified_gmt":"2025-01-15T19:42:45","slug":"le-marketing-de-squid-game","status":"publish","type":"post","link":"https:\/\/talkomarketing.com\/fr\/2025\/01\/15\/le-marketing-de-squid-game\/","title":{"rendered":"Le marketing de Squid Game"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2457\" class=\"elementor elementor-2457\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c70eeb e-flex e-con-boxed e-con e-parent\" data-id=\"8c70eeb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c3d60f2 de_scroll_animation_no elementor-widget elementor-widget-heading\" data-id=\"c3d60f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le Marketing de Squid Game: Innovation et Cr\u00e9ativit\u00e9 qui ont Conquis le Monde<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d669ac de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"1d669ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Netflix n\u2019a pas seulement positionn\u00e9 <em>Squid Game<\/em> comme sa s\u00e9rie la plus regard\u00e9e de tous les temps, mais a \u00e9galement transform\u00e9 le marketing de contenu en une v\u00e9ritable r\u00e9volution. L\u2019arriv\u00e9e de la deuxi\u00e8me saison a consolid\u00e9 la s\u00e9rie comme l\u2019une des campagnes marketing mondiales les plus r\u00e9ussies depuis <em>La Casa de Papel<\/em>. Ce qui rend cette production unique, ce n\u2019est pas seulement son intrigue percutante, mais aussi les strat\u00e9gies promotionnelles si originales et surprenantes qui ont maintenu le monde entier en haleine.<\/p><p>Ce qui est fascinant, c\u2019est que, parall\u00e8lement, de nombreuses marques se sont jointes \u00e0 ce ph\u00e9nom\u00e8ne pour cr\u00e9er des campagnes publicitaires qui non seulement suivent les tendances, mais cherchent \u00e9galement \u00e0 \u00e9tablir des liens authentiques avec les fans de la s\u00e9rie. Ces collaborations ont \u00e9t\u00e9 une partie cl\u00e9 du succ\u00e8s viral de <em>Squid Game<\/em>, apportant une exp\u00e9rience marketing fra\u00eeche et actuelle. Voici 15 exemples remarquables de la mani\u00e8re dont Netflix et ses partenaires ont propuls\u00e9 la s\u00e9rie vers un succ\u00e8s mondial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61139c7 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"61139c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:8683,&quot;end&quot;:9273}]\"><strong>1. Feu Vert, Feu Rouge dans les Rues de Paris<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff95004 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"ff95004\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:8683,&quot;end&quot;:9273}]\">Sur la place embl\u00e9matique du Trocad\u00e9ro, juste en face de la Tour Eiffel, Netflix a install\u00e9 un gigantesque masque animatronique de la poup\u00e9e Feu Vert, Feu Rouge. Les passants pouvaient participer \u00e0 une version r\u00e9elle du c\u00e9l\u00e8bre jeu, avec la poup\u00e9e tournant la t\u00eate tandis que les participants avan\u00e7aient uniquement lorsqu\u2019elle avait le dos tourn\u00e9. L\u2019\u00e9v\u00e9nement a non seulement attir\u00e9 des centaines de personnes, mais est rapidement devenu viral sur les r\u00e9seaux sociaux, atteignant une couverture m\u00e9diatique internationale impressionnante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ded5d1 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"7ded5d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"695\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/1-paris-768x695.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2389\" alt=\"El juego del Calamar en Paris\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/1-paris-768x695.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/1-paris-300x272.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/1-paris-1024x927.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/1-paris-1536x1390.jpg 1536w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/1-paris.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06d3573 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"06d3573\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>2. <strong>Une Station de M\u00e9tro \u00e0 S\u00e9oul Transform\u00e9e en D\u00e9cor de la S\u00e9rie<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54029f de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"d54029f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:9275,&quot;end&quot;:9720}]\">Dans l\u2019une des stations de m\u00e9tro les plus fr\u00e9quent\u00e9es de S\u00e9oul, Netflix a recr\u00e9\u00e9 une ambiance \u00e9poustouflante avec des gardes masqu\u00e9s et des figures g\u00e9om\u00e9triques embl\u00e9matiques de la s\u00e9rie. Les fans du monde entier ont non seulement v\u00e9cu l\u2019exp\u00e9rience mais ont \u00e9galement partag\u00e9 le moment sur les r\u00e9seaux sociaux, cr\u00e9ant une vague d\u2019interaction et de visibilit\u00e9 pour la s\u00e9rie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27b708e de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"27b708e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"398\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/2.2-estacion-metro-Corea-768x398.webp\" class=\"attachment-medium_large size-medium_large wp-image-2392\" alt=\"estacio\u0301n metro Corea\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/2.2-estacion-metro-Corea-768x398.webp 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/2.2-estacion-metro-Corea-300x156.webp 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/2.2-estacion-metro-Corea-1024x531.webp 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/2.2-estacion-metro-Corea.webp 1120w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b2de76 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"8b2de76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>3. <strong>Collaboration avec Johnnie Walker \u00e0 Manille<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c861d62 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"c861d62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:9722,&quot;end&quot;:10192}]\">\u00c0 Manille, Johnnie Walker a port\u00e9 la collaboration avec <em>Squid Game<\/em> \u00e0 un autre niveau avec un \u00e9v\u00e9nement interactif \u00ab Spin the Bottle \u00bb g\u00e9ant. Les participants faisaient tourner une bouteille pour gagner des prix li\u00e9s \u00e0 la s\u00e9rie et \u00e0 la marque. Cet \u00e9v\u00e9nement a suscit\u00e9 un grand engouement et s\u2019est distingu\u00e9 comme l\u2019une des campagnes les plus originales de la r\u00e9gion, renfor\u00e7ant l\u2019engagement sur les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b1f180 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"5b1f180\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"442\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/3.-Filipinas-manila-768x442.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2395\" alt=\"Filipinas manila Johnnie Walker\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/3.-Filipinas-manila-768x442.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/3.-Filipinas-manila-300x173.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/3.-Filipinas-manila-1024x590.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/3.-Filipinas-manila.jpg 1094w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91497fe de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"91497fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:10194,&quot;end&quot;:10728}]\"><strong>4. \u00c9v\u00e9nements Immersifs<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1b6d45 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"f1b6d45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:10194,&quot;end&quot;:10728}]\">De S\u00e3o Paulo \u00e0 Los Angeles et Londres, Netflix a organis\u00e9 des \u00e9v\u00e9nements interactifs dans des centres commerciaux o\u00f9 les fans de la s\u00e9rie pouvaient vivre l\u2019exp\u00e9rience des jeux comme le dalgona, le c\u00e9l\u00e8bre bonbon cor\u00e9en. \u00c0 Madrid, une exp\u00e9rience encore plus compl\u00e8te a eu lieu, avec une vraie comp\u00e9tition de cinq \u00e9preuves bas\u00e9es sur les jeux de la s\u00e9rie. Si vous \u00eates dans la capitale, vous pouvez encore profiter de cette exp\u00e9rience jusqu\u2019au 16 f\u00e9vrier ! Pour en savoir plus, visitez leur site internet.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8015973 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"8015973\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/4.-madrid-768x512.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-2398\" alt=\"El juego del Calamar experience en Madrid\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/4.-madrid-768x512.jpeg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/4.-madrid-300x200.jpeg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/4.-madrid-1024x683.jpeg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/4.-madrid.jpeg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b2bba de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"29b2bba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>5. <strong>Collaboration avec TikTok pour des D\u00e9fis Viraux<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a6413d de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"8a6413d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:10730,&quot;end&quot;:11103}]\">Netflix a exploit\u00e9 la puissance de TikTok avec le hashtag #SquidGameChallenge, invitant les utilisateurs \u00e0 reproduire les jeux de la s\u00e9rie, comme le dalgona. R\u00e9sultat : des millions de vid\u00e9os et de participations qui ont amplifi\u00e9 la visibilit\u00e9 de la s\u00e9rie et connect\u00e9 de mani\u00e8re organique avec un public plus jeune.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1249b0 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"c1249b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"186\" height=\"271\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/5.-tiktok.jpeg\" class=\"attachment-medium size-medium wp-image-2404\" alt=\"redes sociales\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab5e0e de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"7ab5e0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:11105,&quot;end&quot;:11462}]\"><strong>6. Une Exp\u00e9rience Num\u00e9rique sur Roblox<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcbe461 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"bcbe461\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:11105,&quot;end&quot;:11462}]\">Pour rester en t\u00eate dans le monde num\u00e9rique, Netflix a cr\u00e9\u00e9 une exp\u00e9rience immersive sur Roblox, une plateforme de jeux en ligne. Les joueurs pouvaient relever des d\u00e9fis de <em>Squid Game<\/em>, comme le jeu des billes et le tir \u00e0 la corde, maintenant la s\u00e9rie pertinente sur des plateformes pris\u00e9es des jeunes publics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c915bdb de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"c915bdb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/6.-roblox-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2407\" alt=\"estrategia de marketing\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/6.-roblox-768x432.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/6.-roblox-300x169.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/6.-roblox-1024x576.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/6.-roblox.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e71691f de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"e71691f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>7. <strong>Collaboration avec <\/strong><em><strong>Call of Duty: Black Ops<\/strong><\/em><strong> et <\/strong><em><strong>Warzone<\/strong><\/em><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fea10e de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"4fea10e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:11464,&quot;end&quot;:11815}]\">La s\u00e9rie a fait son entr\u00e9e dans le monde des jeux vid\u00e9o avec une collaboration exclusive avec <em>Call of Duty: Black Ops<\/em> et <em>Warzone<\/em>. Les joueurs pouvaient d\u00e9bloquer des skins, des modes de jeu th\u00e9matiques et des r\u00e9compenses sp\u00e9ciales inspir\u00e9es des personnages et d\u00e9cors de la s\u00e9rie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c31888 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"7c31888\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/7.-call-of-duty-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2410\" alt=\"call of duty\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/7.-call-of-duty-768x432.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/7.-call-of-duty-300x169.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/7.-call-of-duty-1024x576.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/7.-call-of-duty-1536x864.jpg 1536w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/7.-call-of-duty.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b19c928 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"b19c928\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>8. <strong>Projections, Spectacles de Lumi\u00e8re et Villes comme Sc\u00e8ne<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae1decc de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"ae1decc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:11817,&quot;end&quot;:12228}]\">Du Burj Khalifa \u00e0 Duba\u00ef aux places les plus embl\u00e9matiques d\u2019Europe, Netflix a organis\u00e9 des spectacles de lumi\u00e8re qui recr\u00e9aient des sc\u00e8nes cl\u00e9s et des symboles de la s\u00e9rie. Dans des villes comme Vigo et Ronda, la figure de Young-Hee est devenue une ic\u00f4ne, permettant aux passants de participer \u00e0 des jeux interactifs tout au long de la journ\u00e9e.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec878d de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"5ec878d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/8.-Seoul-light-show.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-2413\" alt=\"Seoul light show\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/8.-Seoul-light-show.jpeg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/8.-Seoul-light-show-300x200.jpeg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e19313 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"3e19313\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>9. <strong>Le Bateau de <\/strong><em><strong>Squid Game<\/strong><\/em><strong> Parcourt Plusieurs Villes<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6205206 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"6205206\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:12230,&quot;end&quot;:12635}]\">Un bateau th\u00e9matique de <em>Squid Game<\/em> a navigu\u00e9 dans diff\u00e9rentes villes, offrant des jeux interactifs et des exp\u00e9riences uniques. Les visiteurs pouvaient participer \u00e0 des activit\u00e9s, prendre des photos et s\u2019immerger dans l\u2019atmosph\u00e8re th\u00e9matique, faisant de cet \u00e9v\u00e9nement itin\u00e9rant l\u2019une des meilleures strat\u00e9gies marketing mondiales de la s\u00e9rie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85340db de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"85340db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/9.-squid-game-boat-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2416\" alt=\"squid game boat\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/9.-squid-game-boat-768x432.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/9.-squid-game-boat-300x169.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/9.-squid-game-boat-1024x576.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/9.-squid-game-boat.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7f432e de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"d7f432e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>10. <strong>Domino\u2019s Sauve les Participants avec des Pizzas d\u2019Urgence<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0690b52 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"0690b52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:12637,&quot;end&quot;:12956}]\">Dans une initiative brillante, Domino\u2019s a lanc\u00e9 une campagne livrant des \u00ab pizzas d\u2019urgence \u00bb aux participants \u00e9limin\u00e9s lors d\u2019une reconstitution des jeux. Une touche d\u2019humour au milieu de la tension de la s\u00e9rie qui a parfaitement conquis le public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35974f1 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"35974f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/10.-dominos-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2419\" alt=\"dominos\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/10.-dominos-768x432.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/10.-dominos-300x169.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/10.-dominos-1024x576.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/10.-dominos.jpg 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-289ceff de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"289ceff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>11. <strong>Puma Lance une Collaboration Inspir\u00e9e de la S\u00e9rie<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ed814 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"31ed814\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:12958,&quot;end&quot;:13255}]\">Puma a rejoint le ph\u00e9nom\u00e8ne avec une ligne exclusive de baskets inspir\u00e9es de <em>Squid Game<\/em>. Avec des designs \u00e9voquant les uniformes et les couleurs de la s\u00e9rie, cette collaboration a captiv\u00e9 \u00e0 la fois les fans et les adeptes de la mode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-580a949 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"580a949\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"337\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/11.-puma-.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2422\" alt=\"puma\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/11.-puma-.jpg 600w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/11.-puma--300x169.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386a91c de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"386a91c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>12. <strong>Duolingo Fait la Promotion de l\u2019Apprentissage du Cor\u00e9en<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e16862c de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"e16862c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Profitant de la popularit\u00e9 de la s\u00e9rie, Duolingo a promu son cours de langue cor\u00e9enne avec des messages cr\u00e9atifs et un accent sur la culture sud-cor\u00e9enne, inspirant des millions de personnes \u00e0 apprendre la langue derri\u00e8re <em>Squid Game<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a57a2 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"12a57a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/12.-duolingo-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2425\" alt=\"duolingo\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/12.-duolingo-768x432.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/12.-duolingo-300x169.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/12.-duolingo-1024x576.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/12.-duolingo.jpg 1280w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdde90d de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"bdde90d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>13. <strong>Menus Cor\u00e9ens chez KFC, McDonald\u2019s Australie et Just Eat<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b043395 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"b043395\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:13562,&quot;end&quot;:14015}]\">Just Eat a profit\u00e9 du ph\u00e9nom\u00e8ne pour proposer des menus inspir\u00e9s des derniers repas des participants, incluant des messages personnalis\u00e9s et des produits exclusifs, rendant chaque commande unique. De plus, KFC et McDonald\u2019s ont cr\u00e9\u00e9 des menus sp\u00e9ciaux directement li\u00e9s aux \u00e9l\u00e9ments les plus embl\u00e9matiques de la s\u00e9rie. Ces campagnes ont ravi les fans avec une touche culturelle unique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff7df8b de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"ff7df8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"433\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/13.-just-eat-768x433.jpg\" class=\"attachment-medium_large size-medium_large wp-image-2428\" alt=\"marketing de contenidos\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/13.-just-eat-768x433.jpg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/13.-just-eat-300x169.jpg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/13.-just-eat-1024x577.jpg 1024w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/13.-just-eat-1536x865.jpg 1536w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/13.-just-eat.jpg 1850w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cdec02 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"7cdec02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:14017,&quot;end&quot;:14447}]\"><strong>14. Samsung et les D\u00e9fis Technologiques<\/strong><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8acd1 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"4e8acd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:14017,&quot;end&quot;:14447}]\">Samsung s\u2019est associ\u00e9 au ph\u00e9nom\u00e8ne, mettant en avant comment ses appareils, tels que les smartphones et les objets connect\u00e9s, seraient essentiels pour surmonter les d\u00e9fis de <em>Squid Game<\/em>. La campagne, ax\u00e9e sur un futurisme, comprenait des publicit\u00e9s et des \u00e9v\u00e9nements interactifs o\u00f9 les participants pouvaient vivre des \u00e9preuves inspir\u00e9es de la s\u00e9rie gr\u00e2ce \u00e0 la technologie Samsung.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ecd89 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"24ecd89\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"511\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/14.-samsung-768x511.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-2431\" alt=\"samsung\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/14.-samsung-768x511.jpeg 768w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/14.-samsung-300x200.jpeg 300w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/14.-samsung.jpeg 1000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0765f41 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"0765f41\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:14017,&quot;end&quot;:14447}]\"><strong>Alerte Spoiler !<\/strong> Ne lisez pas le dernier point si vous ne voulez pas de r\u00e9v\u00e9lations sur la deuxi\u00e8me saison. Passez directement \u00e0 la conclusion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc49044 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"bc49044\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:8683,&quot;end&quot;:14447},&quot;regular_list_item&quot;,{&quot;start&quot;:14017,&quot;end&quot;:14447}]\">15. Pepsi Taquine Coca-Cola avec \u201cNe Faites Jamais Confiance au 001\u201d<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29bbc9c de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"29bbc9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans l\u2019une des campagnes les plus ing\u00e9nieuses et amusantes, Pepsi a tir\u00e9 parti du ph\u00e9nom\u00e8ne <em>Squid Game<\/em> pour lancer une publicit\u00e9 moquant son rival \u00e9ternel, Coca-Cola. L\u2019annonce, intitul\u00e9e \u201cNe Faites Jamais Confiance au 001,\u201d fait r\u00e9f\u00e9rence au personnage du \u201cVieil Homme\u201d dans la s\u00e9rie, qui s\u2019av\u00e8re \u00eatre un tra\u00eetre. Dans le spot, Pepsi joue avec l\u2019id\u00e9e qu\u2019il ne faut jamais faire confiance \u00e0 quelque chose (ou quelqu\u2019un) d\u2019aussi \u201cdoux\u201d et familier que Coca-Cola, dans un clin d&rsquo;\u0153il \u00e9vident aux rebondissements inattendus de la s\u00e9rie. Cette touche d\u2019humour et de comp\u00e9tition directe a \u00e9t\u00e9 bien re\u00e7ue, d\u00e9montrant comment les marques peuvent exploiter les contextes culturels pour cr\u00e9er des campagnes m\u00e9morables et se connecter ing\u00e9nieusement aux consommateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a23e4 de_scroll_animation_no elementor-widget elementor-widget-image\" data-id=\"55a23e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"214\" height=\"300\" src=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/15.-pepsi-never-trust-001-214x300.jpg\" class=\"attachment-medium size-medium wp-image-2434\" alt=\"pepsi never trust 001\" srcset=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/15.-pepsi-never-trust-001-214x300.jpg 214w, https:\/\/talkomarketing.com\/wp-content\/uploads\/2025\/01\/15.-pepsi-never-trust-001.jpg 575w\" sizes=\"(max-width: 214px) 100vw, 214px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4553a94 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"4553a94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>Conclusion<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ac780 de_scroll_animation_no elementor-widget elementor-widget-text-editor\" data-id=\"10ac780\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le succ\u00e8s de <em>Squid Game<\/em> r\u00e9side non seulement dans son intrigue captivante mais aussi dans la mani\u00e8re dont Netflix a \u00e9lev\u00e9 le marketing de contenu \u00e0 un tout autre niveau. Des \u00e9v\u00e9nements physiques aux collaborations num\u00e9riques innovantes, ces strat\u00e9gies ont cr\u00e9\u00e9 une exp\u00e9rience immersive qui maintient la s\u00e9rie sous les projecteurs. Et avec la deuxi\u00e8me saison maintenant disponible, une seule question se pose : l\u2019avez-vous d\u00e9j\u00e0 regard\u00e9e ? En 2025, l\u2019histoire arrivera \u00e0 sa fin avec la troisi\u00e8me et derni\u00e8re saison, et nous avons h\u00e2te de d\u00e9couvrir quelles nouvelles surprises marketing elle nous r\u00e9serve.<\/p><p>Quelle strat\u00e9gie marketing vous a le plus surpris ? Pensez-vous que certaines de ces id\u00e9es pourraient \u00eatre appliqu\u00e9es \u00e0 d\u2019autres industries ou projets ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le Marketing de Squid Game: Innovation et Cr\u00e9ativit\u00e9 qui ont Conquis le Monde Netflix n\u2019a pas seulement positionn\u00e9 Squid Game [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2385,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - 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