{"id":2050,"date":"2024-10-29T14:26:10","date_gmt":"2024-10-29T13:26:10","guid":{"rendered":"https:\/\/talkomarketing.com\/?p=2050"},"modified":"2024-10-29T14:36:29","modified_gmt":"2024-10-29T13:36:29","slug":"top-campagnes-dhalloween","status":"publish","type":"post","link":"https:\/\/talkomarketing.com\/fr\/2024\/10\/29\/top-campagnes-dhalloween\/","title":{"rendered":"Top campagnes d’Halloween"},"content":{"rendered":"\t\t
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Halloween est le moment id\u00e9al pour les marques pour d\u00e9ployer leurs strat\u00e9gies les plus impactantes, profitant de la peur, de l’humour et du suspense pour capter l’attention du public. Nous avons dress\u00e9 cette liste des 10 campagnes marketing d\u2019Halloween les plus cr\u00e9atives qui ont marqu\u00e9 ces derni\u00e8res ann\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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01. Le film IT et les ballons dans les \u00e9gouts<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2017, avec la sortie de la nouvelle version du film \u00c7a, les producteurs ont d\u00e9cid\u00e9 d’en faire la promotion en pla\u00e7ant des ballons rouges dans les \u00e9gouts de diverses villes, cr\u00e9ant l’illusion que le clown Pennywise se cachait. Il s\u2019agissait d\u2019une action simple mais terrifiante qui est devenue virale sur les r\u00e9seaux sociaux et a g\u00e9n\u00e9r\u00e9 une vague de photos de personnes posant \u00e0 c\u00f4t\u00e9 de ces ballons inqui\u00e9tants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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02. Airbnb et le manoir de Dracula<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pour Halloween 2016, Airbnb a propos\u00e9 une exp\u00e9rience unique : passer une nuit au c\u00e9l\u00e8bre ch\u00e2teau de Bran en Roumanie, commun\u00e9ment appel\u00e9 \u00ab le ch\u00e2teau de Dracula \u00bb. Les heureux gagnants ont pu dormir dans des cercueils et vivre une nuit dans un environnement d’horreur authentique, une campagne qui s’est distingu\u00e9e par son originalit\u00e9 et sa capacit\u00e9 \u00e0 capter l’attention des utilisateurs les plus audacieux. Personnellement, nous aurions ador\u00e9 pouvoir vivre cette exp\u00e9rience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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03. La \u00ab machine \u00e0 convertir les bonbons \u00bb de Reese<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c0 l’Halloween 2018, Reese’s a lanc\u00e9 sa \u00ab Candy Converter Machine \u00bb \u00e0 New York, un distributeur automatique qui permettait d’\u00e9changer des bonbons dont vous ne vouliez plus contre des barres Reese’s. Cette id\u00e9e a connu un succ\u00e8s imm\u00e9diat et a positionn\u00e9 Reese’s comme la marque pr\u00e9f\u00e9r\u00e9e pour Halloween aux \u00c9tats-Unis, incitant les adultes et les enfants \u00e0 partager l’exp\u00e9rience sur les r\u00e9seaux sociaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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04. Burger King d\u00e9guis\u00e9 en McDonald’s fant\u00f4me<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pour Halloween 2016, un restaurant Burger King de New York s’est d\u00e9guis\u00e9 en \u00ab McDonald’s fant\u00f4me \u00bb avec un drap blanc et le nom \u00ab McDonald’s \u00bb peint en grand. Pour couronner le tout, une banni\u00e8re ci-dessous disait : \u00ab\u00a0Bouh, nous plaisantons. Nous savons toujours que vous pr\u00e9f\u00e9rez un Whopper.\u00a0\u00bb Cette touche d’humour a mis en lumi\u00e8re la rivalit\u00e9 entre les marques (qui se lancent souvent des fl\u00e9chettes dans leurs publicit\u00e9s) et a \u00e9t\u00e9 largement partag\u00e9e sur les r\u00e9seaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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05. IT Ha Ha Ha Has to Be Heinz\u00a0<\/span><\/span><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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En 2019, Heinz profite de la sortie du film \u00c7a : Chapitre 2 pour lancer une \u00e9dition sp\u00e9ciale de sa sauce tomate classique sous le nom de \u00ab Tomato Blood \u00bb. La campagne, intitul\u00e9e \u00ab\u00a0IT Ha Ha Ha Has to Be Heinz\u00a0\u00bb, jouait sur l’aspect sinistre de la sauce, qui ressemble \u00e0 du sang, invitant les fans du film et les passionn\u00e9s d’Halloween \u00e0 l’utiliser pour compl\u00e9ter leurs costumes. Cette \u00e9dition limit\u00e9e est devenue un succ\u00e8s, mettant en lumi\u00e8re Heinz dans le contexte d’Halloween et captant l’attention du public de mani\u00e8re amusante et effrayante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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06. La s\u00e9rie Netflix Dracula<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Pour le lancement de sa s\u00e9rie Dracula en 2020, Netflix a cr\u00e9\u00e9 une campagne qui reprenait parfaitement le ton de la s\u00e9rie. Ils ont install\u00e9 des banderoles dans une position strat\u00e9gique pour que la nuit on puisse voir\u00a0 la silhouette mena\u00e7ante d’un vampire dans l’obscurit\u00e9. L’action a eu un grand impact visuel et a suscit\u00e9 une grande curiosit\u00e9 chez le public.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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07. IKEA et sa \u00ab Fearneature \u00bb<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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IKEA a lanc\u00e9 sa collection \u00ab Fearneature \u00bb pour Halloween en 2020, qui jouait avec l’id\u00e9e que certains meubles et objets du quotidien pouvaient devenir d\u00e9rangeants dans le noir. Cette campagne comprenait des images de produits qui semblaient \u00ab effrayants \u00bb dans une atmosph\u00e8re sombre, associant la marque \u00e0 une touche amusante et inattendue pour Halloween.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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08. LG et l’ascenseur de la peur<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2012, LG a lanc\u00e9 une campagne m\u00e9morable pour Halloween pour promouvoir la clart\u00e9 de ses \u00e9crans LED. Ils ont install\u00e9 des \u00e9crans au sol d\u2019un ascenseur, qui simulaient que le sol se brisait et que les utilisateurs tombaient dans le vide. Cette farce terrifiante a \u00e9t\u00e9 enregistr\u00e9e et mise en ligne sur les r\u00e9seaux sociaux, o\u00f9 elle est rapidement devenue virale, montrant la capacit\u00e9 et la r\u00e9sistance des \u00e9crans LG.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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09. Le film Smile<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour promouvoir le film Smile en 2022, des acteurs aux sourires inqui\u00e9tants sont apparus lors d’\u00e9v\u00e9nements sportifs, regardant la cam\u00e9ra pendant de longues p\u00e9riodes. Cette action est rapidement devenue virale et a attir\u00e9 l’attention de millions de personnes sur les r\u00e9seaux sociaux, augmentant la curiosit\u00e9 et l’int\u00e9r\u00eat pour le film avec une ressource simple mais effrayante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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10. Cheetos et son \u00ab sac d’os \u00bb<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2014, Cheetos a lanc\u00e9 son \u00e9dition sp\u00e9ciale \u00ab Bag of Bones \u00bb, dans laquelle ses collations avaient la forme d’os afin que les consommateurs puissent cr\u00e9er un squelette. Cette campagne s’est d\u00e9marqu\u00e9e par sa touche interactive et amusante, capturant l’esprit d’Halloween et offrant une exp\u00e9rience devenue populaire aupr\u00e8s des personnes de tous \u00e2ges.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Des astuces visuelles aux exp\u00e9riences immersives, ces campagnes nous montrent que le marketing d’Halloween ne consiste pas seulement \u00e0 vendre, mais \u00e0 cr\u00e9er des exp\u00e9riences m\u00e9morables qui cr\u00e9ent un lien \u00e9motionnel avec les consommateurs. Laquelle de ces campagnes avez-vous trouv\u00e9e la plus terrifiante\u00a0?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Halloween est le moment id\u00e9al pour les marques pour d\u00e9ployer leurs strat\u00e9gies les plus impactantes, profitant de la peur, de […]<\/p>\n","protected":false},"author":3,"featured_media":2034,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-2050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nTop campagnes d'Halloween - Talko Marketing - Agencia de Marketing en Valencia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/talkomarketing.com\/fr\/2024\/10\/29\/top-campagnes-dhalloween\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top campagnes d'Halloween - Talko Marketing - Agencia de Marketing en Valencia\" \/>\n<meta property=\"og:description\" content=\"Halloween est le moment id\u00e9al pour les marques pour d\u00e9ployer leurs strat\u00e9gies les plus impactantes, profitant de la peur, de […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/talkomarketing.com\/fr\/2024\/10\/29\/top-campagnes-dhalloween\/\" \/>\n<meta property=\"og:site_name\" content=\"Talko Marketing - Agencia de Marketing en Valencia\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-29T13:26:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T13:36:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/talkomarketing.com\/wp-content\/uploads\/2024\/10\/Cheetos-Bones.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paula Leal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Leal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/talkomarketing.com\/fr\/2024\/10\/29\/top-campagnes-dhalloween\/\",\"url\":\"https:\/\/talkomarketing.com\/fr\/2024\/10\/29\/top-campagnes-dhalloween\/\",\"name\":\"Top campagnes d'Halloween - 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